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Webinar “Breaking Barriers to Bike Share: Insights on Equity”
August 22, 2017 @ 1:00 pm - 2:30 pmFree
While the number of public bike share systems in the United States grew considerably in recent years, early evidence indicated that many systems were not serving the diverse populations of cities, particularly lower-income residents and people of color. Lack of bike share stations in neighborhoods with people of color and/or lower incomes is one factor; however, considerable disparities appear to persist even when stations are placed in these communities.
Efforts to overcome access and use barriers (such as cost, payment options, and familiarity with the system) to bike share for underserved communities have been initiated in a number of cities. The Better Bike Share Partnership (BBSP) has been working with cities around the country to launch and test potentially replicable approaches to improve the equity outcomes. These have included focused outreach efforts and bike share investments in low-income and underserved communities in several cities.
This webinar will discuss findings from a survey of people living in lower-income communities of color in Philadelphia, Chicago, and Brooklyn, including many people who are not currently using bike share. These neighborhoods were targeted for outreach related to BBSP programs, and all have bike share stations. The research sought to better understand perceptions and attitudes toward bicycling and bike share, along with the barriers to and opportunities for expanding the use of bike share in traditionally underserved neighborhoods. Findings provide insight into what strategies can be effective in attracting new and diverse users, and what benefits bike share can offer these potential participants.