Have you seen these ads around the city?
As part of San Francisco’s Vision Zero goal to end all serious and fatal traffic injuries by 2024, the SFMTA, SFPD, the Department of Public Health and Walk SF, invite you to pledge Safe Streets SF.
To change the city’s dangerous street culture, Vision Zero efforts must include engineering, enforcement, and education solutions. Safe Streets SF is a smart education program to change a particularly dangerous behavior for people on foot: failure to yield to people in crosswalks.
San Francisco has California’s highest rate of crashes involving people walking. With at least three people a day being hit by cars, and those traveling on foot making up over 50% of all traffic deaths (four times the national average) — San Francisco has to tackle the leading causes of collisions to stem the tide of traffic violence.
The two key factors leading to tragic (yet preventable) outcomes like the deaths suffered by toddler Mi’Yana Gregory, Grandmother Pei Fong Yim Lee, and 29-year old Zach Watson are:
Speeding: Speed is responsible for 10x the number of injuries to people walking, as driving under the influence in San Francisco. Traffic speed is the strongest predictor of whether a person will survive a crash.
Failure to Yield: Motorists often do not yield to pedestrians. “Failing to Yield” to people in the crosswalk accounts for 41 percent of all San Francisco collisions with people walking.
Be a part of this culture change, take the Safe Streets SF pledge.
When you do, you’ll get a FREE sticker for your bumper, bike, or personal use for your pledge!