The Purpose Institute helps leaders and organizations discover, articulate and align all stakeholders around a genuine and authentic purpose at the heart of the entity.

What is a purpose? Simply put, it’s a definitive statement about the difference that you are trying to make in the world. If you have a purpose and can articulate it with clarity and passion, everything makes sense; everything flows. You feel good about what you’re doing and clear about how to get there. If you don’t have a clear and easy to articulate core purpose for the work that you do, everything probably feels a bit chaotic, disjointed and maybe even meaningless.

Whether or not you have a purpose that you can articulate, every organization and individual is capable of having one. Having a purpose is necessary to thrive over time. No clients are too big or too small, too special or too mundane to have a purpose if the leadership and the organization believe in it and are willing to use it as a North Star in all that they do.

We have proven that when you unleash the power of purpose, it creates a sea change in the category in which one competes. Organizations, leaders and brands with a real and genuine purpose are primed to deliver success not only in the marketplace but also where it really counts—in the lives of others.


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